Chapter 05 of 5
Nudged
How small design changes steer big decisions — for better or worse.
- The Book
Nudge
In 2008, economist Richard Thaler and legal scholar Cass Sunstein published 'Nudge', about how small design choices shape decisions.
- The Idea
Choice architecture
How options are presented — order, defaults, wording — influences what people choose. Someone always designs that 'architecture'.
- A Nudge
Free to choose
A nudge steers people toward a choice without banning options or changing costs much. You can still choose otherwise.
17 more cards in this chapter
Could you answer this?
What happens to organ donor registration when people are donors unless they opt out?
🎲 The Glitches in Our Thinking
- 01Two SystemsFast intuition, slow reasoning — and the friendship that mapped them.
- 02The Anchor DropsHow the first number you hear quietly shapes your judgement.
- 03Losses Hurt MoreWhy losing £100 feels worse than winning £100 feels good.
- 04Easy to Imagine, Easy to BelieveWhy vivid stories warp our sense of risk.
- 05NudgedHow small design changes steer big decisions — for better or worse.